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While the Barbie brand as a whole generated $3.6 billion in global retail sales this year, according to manufacturer Mattel Inc., Barbie has seen sales slide over the past seven quarters. And in the last few years, rivals, including the edgier Bratz, have upstaged the iconic doll. With Mattel announces that Hilary Duff -- teen actress and top pop musician -- has teamed up with fellow style setter, Barbie® doll, to introduce a new range of Barbie® dolls called Fashion Fever™, girls apparel, accessories and Barbie® fragrance. The campaign, a first of its kind for the venerable Barbie® brand, shows Barbie® as the ultimate fashion doll and fashion line, reinforcing its position as the #1 brand with girls.
Available nationwide Fall 2004, are Barbie® and friends -- Drew™(a new friend), Kayla® and Teresa® -- dressed in the latest, hottest, casual fashion. A new clothing line for girls is also available this fall, exclusively at Federated Stores, such as Macy's, offering girls cool and trendy apparel. Additionally, the new Barbie® fragrance that launched in August 2004 in partnership with PUIG Beauty and Fashion Group, known for their many high-end designer fragrances, brings the Barbie® essence of style, excitement and femininity to girls of all ages.
Male Fashion Fever™ Fashions
|Fashion Line||Model Number||Box Date|
|Fashion Fever™||G9043 (Asst. G8989)||2005|
Fashion Fever Kurt
M#: H0919 Asst. H0644 BD: 2005 HC: Rooted Light Brown (Side Part). C: Medium blue jeans. Cream turtle neck shirt s/l. Brown Nehru collar "leather" jacket l/s. Brown boots. Silver flip top cell phone (attached to left hand). A: Doll stand (orange base) with clear plastic rod and attachment. Promotional Fashion Fever poster. NOTE: This doll is part of the Wave 3 Fashion fever doll assortment
Fashion Fever Modern Trends
M#: J1331 Asst. H0644 BD: 2005 HC: Rooted Dark Blonde/Platinum Blonde (Center Part). C: Industrial washed blue jeans with unfinished fringe cuffs, with attached brown half belt with gray plastic designed buckle. Cream with olive/dark olive/orange sherbet color paisley print woven Western-style shirt l/s. Dark gray with black sole boots. Gold/lt. green leaf shape medallion on black cord necklace (tied around neck). A: Doll stand (hot pink base) with clear plastic rod and attachment. Promotional Fashion Fever poster.
Fashion Fever Doll (Wave V)
M#: K2652 Asst. H0644 BD: 2006 HC: Rooted Dark Blonde/Medium Blonde (Side Part). C: Navy blue pants with light blue contrasting stitching. Heather gray V-neck knit shirt with white material insert (in V-neck) with matching heather gray color ribbed sleeves with abstract blue/lt. blue/white/silver dots eagle appliqué. Black boots. A: Doll stand (hot pink base) with clear plastic rod and attachment.
Fashion Fever dolls and accessories are all registered trademarks of Mattel, Inc. These pages are neither affiliated with, nor a representative of Mattel, Inc. Material provided on these pages do not in any way reflect the opinions of Mattel, Inc.